Full-cycle UX research case study — from 67 customer interviews to a successful pitch for a mobile-first energy app for PG&E’s 5.6M customers

See how we made an 11% conversion lift through funnel analysis and marketing optimization in WeaveGrid’s EV Charging programs

How we built Cisco’s headset portfolio from the ground up with user research, competitive analysis, and ideal platform integration

Replaced static reports with self-serve metrics and compelling data visualization for EVs charging on the grid

This is a pitch video I made explaining the WeaveGrid driver experience to potential automaker partners. It covers how drivers find and sign up for a utility program, setting up, daily use, messaging for grid emergencies, and metrics. I made the storyboard, wrote the script, recorded my colleague, engineered the […]

Background What is the product? Cisco Webex Control Hub is a web portal for managing Webex services on the cloud. Users can manage Webex, calling, calendaring, directory, devices, accessories, and users on a “single-pane-of-glass”. What is the goal? Management and analysis of the full suite of Cisco collaboration products including […]